Chief Cheese Officer

To celebrate the launch of their newest cheesy snack, Pop Mmms, Simple Mills put out a call for a Chief Cheese Officer. The Chief Cheese Officer needed to be between the ages of 6-12 and LOVE cheese, as they would be taste-testing new cheesy Simple Mills snacks and giving feedback for product innovation, as well as starring in social media images and videos.

To create the graphics for our Chief Cheese Officer search, I expanded and built upon the artwork from our Pop Mmms launch campaign, which was created by Design B&B. Since these two campaigns were related, they needed to have an similar look and feel.

A selection of the Pop Mmms launch campaign:

I began by designing a logo for the Chief Cheese Officer, which can double as a badge to indicate their position. From there, I designed social media graphics, a webpage (in partnership with the web agency thunder::tech), and custom swag for the future winner.

Social media images:

Webpage design for SimpleMills.com:

Custom swag for winner: