Eden Nail Polish

Eden is a fictional nail polish company that sells high-end scented nail lacquer. Their products are 7-free, which means they do not contain 7 common toxic chemicals found in most other nail polishes. I designed a logo, bottle design, advertisements, and web page to illustrate the branding concept for this company.

The logo I created uses a flourishing and formal script font to denote luxury. It also features a leaf design in the loop of the letter “d” to allude to its natural formula.

Each of the polish colors has a different floral-based scent, so I drew inspiration from vintage perfume bottles when designing the signature Eden nail polish bottle. The glass top and gold detailing add luxurious touches to the high-end design. I also added gold foil to the box packaging.

The advertising for this brand features the tagline “Explore the Garden,” which invites the consumer to sample the numerous colors and scents of Eden nail polishes.